The summer market can be unpredictable. Sunshine, school holidays and packed schedules often mean property decisions are put on hold, even for serious buyers. So if your home has been on the market since June or July without any real progress, it’s not necessarily a reflection of the property itself.

In fact, this could be the perfect time to refresh your strategy.
At EweMove, we know timing, presentation and momentum all play a role in selling a home. This guide is designed to help you review your listing, make informed adjustments, and prepare to capitalise on the autumn surge in buyer activity.

This guide will help you understand why summer viewings can underdeliver, identify what may be stopping your home from selling, learn how to reposition your property for autumn buyers, and know when to make changes and who to turn to for support.

Why didn’t your home sell during summer?

It’s easy to assume summer is the peak selling season, but in reality, it comes with its own challenges. Here's what we see time and time again:

Disrupted buyer behaviour
Families go away on holiday, schools break up, and people focus more on travel, childcare and downtime than buying a new home. Even serious buyers tend to pause their plans.

Increased competition
Many sellers list in June or July, leading to a saturated market. With more choice and less urgency, your home may not have stood out in a sea of similar listings.

Too many distractions
The sunshine brings BBQs, festivals and getaways. Buyers might book a viewing but delay their decisions until routines return in September.

Price sensitivity
As the cost of living continues to influence budgets, buyers in 2025 are more cautious than ever. According to the July 2025 Zoopla House Price Index, homes requiring price reductions take 2.4 times longer to sell. 

A slow summer doesn’t mean a failed sale

Not selling over the summer doesn’t mean your home won’t sell. It just means you might need a new approach for the autumn market.

This next season brings:

• Buyers with intent to complete before the year ends
• Families who want to move before the new school term starts
• Serious movers with funding already in place

According to the latest Rightmove House Price Index, autumn listings tend to generate higher engagement and quicker sales when priced and marketed correctly. Now is your chance to get in front of these motivated buyers.

Step 1: Review your current strategy

Start by looking at your listing with fresh eyes. Ask your estate agent for clear data and honest feedback.

How many viewings have you had?
If viewings are low, your property may not be grabbing attention online.

Have you received feedback from buyers?
Look for consistent patterns. Do people mention the same issues or expectations?

What’s changed in the market since you listed?
Property prices and buyer trends evolve quickly. Your original asking price may no longer align with current expectations.

Have other homes nearby sold?
Compare your home’s price, presentation and features to those that sold successfully. Are there obvious gaps?

Step 2: Rethink your presentation

The way your property is presented can make or break the first impression. Buyers often scroll through dozens of listings before deciding to click.

Photography
Summer shots can feel out of date come September. Update your images to reflect seasonal lighting and mood. Remove high-summer items like fans, garden toys or parasols. Instead, highlight warm lighting, fresh decor and functional indoor spaces.

Listing description
Your wording should reflect what autumn buyers want. Mention practical benefits like energy efficiency, storage, and potential for home working. Avoid vague statements like "must be seen" and instead highlight specific features.

Floorplans and video tours
Buyers want detail. If your listing doesn’t include a clear floorplan or video walkthrough, they may not even book a viewing.

Staging
Create cosy, clutter-free spaces. Dress the rooms with neutral accessories, keep surfaces clear, and add subtle seasonal touches to show off how the space feels to live in.

Step 3: Revisit your asking price

A home priced even slightly above what the market expects can sit unsold while similar properties generate offers.

Ask your agent:

• Has the local market cooled since you listed?
• What price points are driving the most buyer activity right now?
• Could a minor price drop open your listing to more search filters?

Remember, pricing competitively from the outset typically results in faster sales and better offers. Waiting too long to adjust the price can make the home look stale.

Step 4: Relaunch with purpose

If your listing has been live for a while without success, it may be time to relaunch. This doesn’t mean starting over, it means resetting momentum.

Here’s how EweMove helps sellers refresh their listing:

• Professional photography and video tours with an autumn focus
• Updated descriptions and property features
• New social media campaigns to boost reach
• Relaunch to our local buyer database
• Retargeting through property portals to catch missed leads

Step 5: Expand your marketing reach

Many agents rely solely on listing portals, but smart marketing reaches buyers where they already are, online, on social media, and in local communities.

Ask your agent:

• Are they using Facebook or Instagram ads to promote your property?
• Have they shared your home with registered buyers directly?
• Are email campaigns part of their strategy?
• Will your listing appear in property alerts or newsletters?

At EweMove, we customise every campaign for your home. We use targeted ads, tailored emails, and local insight to ensure your listing is seen by the right buyers.

Step 6: Consider whether your current agent is the right fit

If communication has dropped off or your agent hasn’t adapted their strategy since listing, it may be time to move on.

Before switching:

• Review your current contract for exclusivity or notice clauses
• Ask for a second opinion or marketing review

EweMove offers a free, no-obligation consultation. We’ll assess what’s working, what’s not, and what we’d do differently to help your home sell.

Step 7: Stay buyer-focused

Autumn buyers tend to have clear goals. They want to move quickly, avoid complications and settle in before winter.

Help them say yes by:

• Preparing paperwork in advance (EPCs, fixtures forms, local searches)
• Being flexible with viewing times, especially evenings or weekends
• Ensuring your home is spotless, warm and welcoming for viewings
• Clarifying timelines, such as when you can move

Why sellers choose EweMove

Selling your home is about more than listing it online. It’s about strategy, timing, communication and trust. At EweMove, we offer:

Local knowledge - Our agents are local to your area. We understand neighbourhood trends, buyer behaviour and how to make your home appeal.

Fixed-fee pricing with no hidden costs - We keep things clear and upfront from the start.

24/7 support - We’re available when you need us, not just Monday to Friday.

Real-time feedback - You get instant updates after every viewing via your personal seller dashboard.

Proactive, people-first service - We build campaigns that speak to your ideal buyer. No copy-paste listings. No radio silence.

Final thoughts

If your home didn’t sell over summer, it doesn’t mean something’s wrong with it. But it may mean it’s time for a different approach.

With autumn bringing more committed buyers, your next opportunity is already here. A revised price, a stronger listing, and the right support can make all the difference.

Whether you’re staying with your current agent or starting fresh, take action now to reset your sale and move forward.

Book a free, no-obligation valuation with your local EweMove agent. Let’s turn that summer stall into an autumn success.